American Eagle Outfitters, the iconic American fashion and lifestyle brand, entered the Indian market in partnership with the Aditya Birla Group. Abraxas Design was engaged as their Visual Merchandising (VM) consultants, working closely with the brand’s buying, planning, and in-house merchandising teams to establish a strong, globally aligned visual identity for their India stores.

Our scope included seasonal VM drops, wall elevations, mannequin styling dockets, capacity planning, and VM standards documentation. We developed comprehensive VM guidelines and trained store teams to maintain a consistent brand experience across all locations.

In addition, we led NSO (New Store Opening) projects, ensuring each store launch adhered to global brand directives. This extensive project spanned multiple cities, including Delhi, Chandigarh, Hyderabad, and Chennai, marking a successful rollout of American Eagle’s signature retail aesthetic in India.