We partnered with Daryaganj Restaurants, the legendary culinary brand credited with inventing Butter Chicken and Dal Makhani, as Visual Merchandising (VM) consultants to refine and elevate their in-store brand experience. Tasked with addressing the brand’s previously cluttered and inconsistent visual style, we worked to streamline and curate all brand assets, including their iconic Legacy Wall of Fame, celebrity wall, signage systems, logos, favicon, in-store graphic elements, and vintage photography

We developed a comprehensive Visual Merchandising Guidebook with detailed specifications for asset usage and applications, ensuring brand uniformity and continuity across all restaurant locations. In addition, we designed signature features such as a custom vintage-style TV installation for their main showcase walls and a unique kulfi cart for dessert presentation. The overall vision was to document, curate, and successfully implement a cohesive design language that celebrated Daryaganj’s rich heritage while creating a refined and memorable dining experience at every outlet.