We have had the privilege of partnering with The Collective, a premier multi-brand luxury fashion retailer under the Aditya Birla Group, which curates leading international designer labels for the Indian market. As long-term Visual Merchandising (VM) consultants for their stores and campaigns across India, we have played a key role in elevating their brand presence through strategic in-store design and display solutions.

Our work has included conceptualizing and executing window displays for sales and seasonal campaigns, creating sub-brand promotional zones, and designing in-store highlights and display focal points to enhance customer engagement. Additionally, we have developed and installed custom display props and retail elements to strengthen the brand’s visual identity and maintain global VM standards for iconic labels such as Ted Baker, Fred Perry, Hugo Boss, and Ralph Lauren, among others. Through these collaborations, we have helped The Collective deliver a world-class luxury retail experience that aligns with its global positioning and vision.